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Online Special
Bainbridge Marine and Sail Force Partnership Changes

2018 has seen a rapid evolution of the Leisure Marine market, with significant changes for UK distribution. This has culminated in major consolidation following a multi-national making several acquisitions in this sector. The consequential implications of these changes for the industry regarding market dominance and direct access to the end user means that all businesses need to revisit their current operations to ensure they are fit for the future.

In shaping this future, Bainbridge International & Sailforce have reached a mutual agreement that Sailforce will disengage from representing Bainbridge Marine to the UK Chandlery business. The planned disengagement will see Bainbridge introduce its own sales team to directly look after its own customer base, with Sailforce taking on new business opportunities within the marine trade.

The transition will be completed by the end of 2018, with Sailforce still being front and centre of the Bainbridge Marine 2018 Winter Buy campaign.

This positive change for both businesses allows for Bainbridge Marine to provide efficient, direct service to its customers and now gives them access to the full Bainbridge range of products; with SailForce having more time to develop their business in new product areas.

Mike Hall, Senior Partner of SailForce says "We have been extremely proud to represent Bainbridge Marine for over 17 years and throughout this period have enjoyed an exceptionally close relationship with good growth and many successes along the way. It's time however to consider what the future holds for both businesses and how best we can each adapt to seize upon the opportunities that lie ahead. We are delighted that we are able to continue to support our Bainbridge customers for the remainder of 2018, including presenting our popular winter buying promotion, and look forward to unveiling our new look SailForce early next year. We would like to thank all at Bainbridge for their fantastic support over the years and wish them every success for the future"

Andrew Smith MD of Bainbridge International says "SailForce have worked alongside us for a considerable time and we have achieved a lot together; but in life, there comes a time to look carefully at what is needed, especially in fast changing times. The significant changes that our market is experiencing mean both companies have had to face up to these new challenges. We have agreed to move to a more flexible working model which will be on a project by project basis, which initially will mean SailForce will be handling the Bainbridge Marine 2018 Winter Buy. I wish Mike and his team all the best in the future, and thank them for the hard work over the years"